The Corona crisis has changed many things - people are spending more time at home and can no longer pursue their normal shopping habits. A number of industries are forced to either close or operate at minimal capacity. In Berlin, it is the restaurant industry in particular that is most affected by the restrictions. But the restrictions are creating an echo far beyond the cafés, restaurants or bars in this great city.
During the first lockdown, many small businesses set up a voucher system where customers who could show their support. The voucher is bought to give the businesses at least a small income to survive, redeemable once the restrictions are relaxed.
Now that we are entering the umpteenth lockdown, we wanted to highlight another way that you as consumers can show support, not only for small businesses in the city, but also for their supply chains that have also been hit hard by the global crisis.
Don't get us wrong, buying a voucher is a nice way to support your local area, but as a specialty coffee roaster that works closely with coffee farmers, producers, importers and exporters, it's not just our business that is affected. That's why we've created several coffee subscriptions to keep your and/or your loved ones caffeinated over the holidays.
Why is this important to us and our partners?
A coffee subscription allows us to better plan and schedule our green coffee purchases from farmers who otherwise struggle to sell their high-quality coffee. Knowing in advance and having the certainty of a sale has a positive impact on everyone in the production chain.
Not only that, but Specialty Coffee farms are usually run by families and community collectives. When you choose to receive monthly deliveries of Specialty Coffee, you have a direct positive impact on small entrepreneurs in (mostly) developing countries.
How do you benefit from this?
There is nothing worse than finding that your favourite coffee has run out! With a coffee subscription, you never have to worry about running out of beans.
It's also an excellent opportunity to try new things by opening yourself up to the wonderful world of speciality coffees and experiencing the huge range of tastes and aromas.
With the monthly newsletter you also get information about the coffee variety, the farmer, the farm and the local community that has invested not only money but also experience, education and knowledge in the production of each coffee cherry. We have chosen to be transparent and share this information with consumers so that they can better understand all the steps that go into making a damn good cup of coffee.