Pedro Humberto Veloso is a coffee producer in Minas Gerais and has been in the business for over 45 years. Today, he runs several farms in the region together with his daughter Mariana and his son Pedro. Together they provide jobs for almost 500 permanent employees. They are responsible for all areas of the farm, starting with the cultivation of new coffee plants and ending with the export of the green coffee. In between these steps, there is a lot to do - new processing methods are tried out and the finished beans are test-roasted and tasted. The Velosos are constantly improving their coffee quality and you can taste it with every sip!