The El Sendero farm is run by the third generation of the Vides family. They say of themselves that they are "a company with a strong sense of tradition and a knack for innovation, precision and quality". The coffee company was founded in 1958 by Jorge Vides, the father of the family. He was a full-time doctor at the time and the farm was his hobby. His passion for health led him to become director of the National Hospital of Huehuetenango, which still bears his name today. Jorge Vides bought the then forested land and started growing bourbon and Caturra coffees. Four years later, he was named "Distinguished Coffee Grower" by Anacafé for his success in production.