In the quest for our daily cup of coffee, we often overlook the devastating consequences it has on our planet. Severe deforestation driven by coffee production threatens the habitats of precious wildlife, including orangutans, elephants, monkeys, and countless other species with nowhere else to go. In the pursuit of profit, conservation takes a backseat in many coffee-producing regions, leading to the loss of vital ecosystems. In Sumatra - one of the biggest coffee producers in the world - only twenty percent of the island’s original rainforest remains. This has proved utterly devastating to the native orangutan population. They are now a critically endangered species, thanks to our lust for coffee.