Coffee is a sensitive and complex product. The coffee value chain has many stations - people work at each one, doing their best every day to ensure that we have an outstanding product in our cup. This starts long before you brew your cup of coffee.
Essential to the best possible coffee quality, there are several factors that need to work together optimally. These include the cultivation of the coffee plant on fertile soil, in the optimal climate, usually at particularly high altitudes, a passionate farmer who is interested in his plants and in a highest level of quality.
Read all about the steps here.