Direct trade for us is about the importance placed on the relationship between us as roasters and the farmer, their finca and their coffees. It is about growing strong, healthy and sustainable relationships with farmers by making regular visits to origin and creating open lines of communication. From this we have not only learned a lot about their plantations and “beneficios” but we have also developed a feeling for their work.
We have established very close and personal business relationships, the goal of which is sustainable, honest and responsible interaction, away from whimsical stock market speculation.
Regular trips to origin gives us an indispensable insight into the work of the producers. Here, we are able to gain valuable knowledge about the differences in the cultivation of individual varieties, on processing, optimal storage and logistics. This knowledge enriches us and helps us in our work. From importing and roasting to brewing and selling these coffees, we love and recognized the best coffee quality.
As a company, our focus has always been on buying, roasting and selling high quality coffee from start to finish. We believe that this is only achievable when the farmer can live from their work. To build knowledge and increase coffee quality by working harmoniously with roasters and producers around the world.
The direct coffee trade is not just about fair prices, but also about creating long-term relationships between coffee farmers and coffee traders.